Open has a marketing problem, and the solutions I will look at today focus on getting OER into public spaces early & often. Here are a few potential solutions. * Creating curated item records for open resources for these resources to appear in local library catalog systems like those provided by the Open Textbook Library * More robust integration into Public Library services, K12 education programs, workforce education programs, and government, corporate, and nonprofit resources for professional development * Book clubs & other social sharing platforms * Integration into Meals on Wheels and other social programming and awareness * Public Library programing for K12 with open resources * Email campaigns for academic institutions – like the One Minute to Open Campaign
Attendees of this session will be able to:- Understand the current OER marketing problem
- Identify potential marketing opportunities for OER in their sphere of influence
