In this talk, I will explore the process of developing social media campaigns on X (formerly Twitter), Mastodon, and LinkedIn to encourage platform users to engage with open access texts and provide visibility to those who choose to make their work publicly accessible. In my role on the community team for Knowledge Commons, I've collaborated with both students and full-time team members to develop campaigns highlighting the works our users have added to our open access repository. The session will delve into the creation process for developing such campaigns, which have included a regular monthly spotlight as well as special virtual event features. Topics covered will include the pros and cons of various social media platforms, suggestions for managing workflows in a small team, and creative ways to celebrate openly published texts. This presentation is suitable for anyone interested in learning more about using social media to reach a wider audience for their open work.
Attendees of this session will be able to:- Explain the connections between the current social media landscape and open education
- Describe the challenges of identifying a suitable platform for making connections with social media users
- Develop a social media campaign highlighting open publishing
- Implement basic and recurring social media campaigns to promote the values of open publishing
