Discuss actionable strategies to promote the awareness and benefits of OER with OpenStax! Raising awareness around OER can be challenging and many authors, creators, and/or advocates aren’t sure where to begin. OpenStax can help! With 70% of US colleges and universities using at least one OpenStax resource, we invite you to learn from our experience and connect with your ideal audience. Join this presentation to hear some of our experiences and obstacles, share your experiences and ideas, and ask questions. This session will include polling, storytelling, conversation, and live questions and answers designed to help attendees drive interest, increase traffic, amplify event attendance, and attract media attention. Attendees will be provided with free templates and a digital toolkit to help them get started.
Attendees of this session will be able to:- Participants will gain insights into practical, affordable marketing strategies for effective promotion of OER
- Participants will evaluate real-world examples and experiences to enhance their understanding of successful OER marketing practices
- Participants will be equipped with actionable ideas and a foundational tool kit to improve the visibility and accessibility of open educational resources
